blossom as a thought
leader brand

Great news for all you ambitious leaders out there… We’re officially in collaboration with RedHolt: an immersive global recruitment company that holds incredible insights and expert know-how for building stand-out CVs and personal profiles. Our new winning formula: to help you blossom as a thought leader and RedHolt’s mastery in productising your professional brand. writefully […]

How many websites did you visit this week? Apart from your usual haunts – LinkedIn, Twitter, Google etc, how many were unique? Five to ten. Maybe more than twenty if you’re an adventurer. Now, which of those sites made an impression on you? Stuck in your mind? Which one is most likely to convert you […]

We wish we could tell you that a swanky corporate job could protect your financial future. We wish we could say that it’s all going to work out – that you’ll slowly and steadily progress up the ladder to a point where you’re indisposable. We wish we could guarantee that merit, talent and hard work […]

Your business has the power to dominate its niche.  This can mean the difference between dedicated loyal customers and wasting precious time channelling energy into the wrong areas of your brand.  But how can you grasp that opportunity and turn it into better brand awareness, conversions, and future success? By understanding where to showcase thought […]

You might have heard that it takes 66 days of sustained effort to make a new habit or behaviour stick. We’d argue that becoming an influential thought leader takes just a few more days than that. And why not, right? Thought leadership is a worthy goal. A thought leader commands influence, authority, and the best […]

Whenever we hear a business’ plan to ‘increase followers’ as part of their B2B marketing strategy, we know straight away that disappointment is likely just around the corner.  But why? Well, focusing on followers moves your attention away from what you actually need: leads… That’s right. *news flash*. Leads > followers.  Honestly, social media metrics […]

You need both.  SEO copy and brand copy are mighty in their differences, so combining the two is like wielding one giant watering can to help grow the seeds of your thought leadership exponentially. But what’s the difference between SEO copy and brand copy?  It’s pretty straightforward… If you want to rank on Google and […]

Have you ever had an immediate dislike for someone because of the way they said something? Whether it’s a celebrity, a friend, or a snarky office email from a work colleague,  tone of voice plays a huge part in how we engage with each other.  From a consumer perspective, the same applies to how people […]

These days, companies are under the collective microscope more than ever before. As the world around us evolves, so do the consumers looking to spend their money with the right company. But what defines ‘right’ in a world where your actions can sometimes speak louder than your price tags? And how can you weave an […]

You’ve made it here, so you’re clearly interested in copywriting in some way or another.  But do you know why top-quality copywriting is so important? Have you asked yourself whether you need a copywriter for your own business?  Let’s explore everything you need to know about what a copywriter is – and whether you should […]

Every company and workforce has that one person who’s always panicking about losing their job or being replaced. In a previous place of work (more on that later), we called him doomsday. And if you’re currently working in marketing, content writing, or anything that involves communication, chances are that you’ve encountered a great deal of […]

People don’t randomly wake up and think ‘I’m going to buy X from Y today.’ Instead, there’s a long, complex process that customers go through before reaching the purchasing stage. To maximise sales and attract loyal customers, the most successful companies will consider the buyer’s journey and optimise their content accordingly. Think about it. If […]

Is there anything that words can’t accomplish? Whether it’s through letters that have inspired revolutions, rousing political speeches, or tearful conclusions to our favourite books, the terms we use can be beautiful, impactful, and when it comes to words that sell – influential.  But this isn’t a matter of throwing words at the wall and […]

Pretty much every business person should be listening to podcasts in 2023. Especially budding marketers who are eager to learn more and feel inspired by fellow success stories. The best marketing podcasts are those that might make you laugh, cry – or most importantly teach you something that makes you press pause and think about […]

You may remember having persuasive writing lessons in English class at school, but how well did you listen and pay attention? Well, today we’re going to find out how much you remember about the importance of persuasion. Pencils down. Listen up. Of course, there’s a slight jump from the school curriculum to the corporate world […]

As UX copywriters, we know a thing or two about what should be written on a website to make it easier and more enjoyable to use. That’s the key to creating good UX writing – its basic principles lie with writing from the perspective of the user to improve their experience when navigating your site […]

Being in marketing is all about building a powerful relationship between the brand that you’re promoting – and the audience you’re targeting. You want to grasp their attention in a charming, detail-oriented way – after all, we live in a global world where everything is connected, reachable and accessible within seconds.  Being a business expert […]

If your business considers content marketing one of its top priorities (and if it doesn’t,  it should), then you’re already aware of the impact an engaging piece of marketing can have.  The surge in popularity of video content marketing has created an incredible opportunity for businesses to take advantage of. After all, everyone loves a […]

Social media marketing is a powerful tool if you know how to use it well. The truth is, posting something mediocre day-in-day-out simply isn’t good enough – it certainly won’t get you followers. To succeed you need to be fully engaged with your audience and post something creative or genuinely valuable. Ask yourself: What will […]

Managing your social media successfully is crucial to any business. No matter what field you’re in, we all need to harness these channels to engage customers, build brands and increase sales – but this is no mean feat. That’s why using simple social tools just makes sense. If you can get your hands on even […]

We’ve all done it – finished a writing project only to read it later and find a glaring mistake. Ugh! How did you let that sort of thing happen? Maybe you were tired. Maybe you read it several times but just couldn’t see it. Or maybe you send it at the last minute without time […]

We know, we’ve made quite the statement here. But hiring writers really is one of the best investments you can make for your business. Once you have your product or service perfected and processes streamlined, you need to make sure your brand falls onto the right screens and catches the right eyes. Of course, we’re […]

The 4 golden rules for creating clickable content  Do you have a business that you’re just dying to tell the world about? Or perhaps there’s a common industry problem that your company has mastered? Or maybe you’re just looking to compete against other businesses within your respective fields.  Either way, your approach to how you […]

Breaking news…we’ve gone global. The last few months have been all-systems-go here at writefully.  After nailing our humble beginnings in the UK, ambitions have grown fast – more and more by the minute, actually. But there was one place where our hearts beat a little faster…the UAE. We thought to ourselves: Could we truly make […]

We’re firm believers that there’s a writer inside of every single one of us – and that inner writer needs nurturing.  Looking after your mind, body, and soul is vital for staying on top of your game. Some days the words come to us off the top of our heads – other days require patience […]

Do you know that 91% of B2B marketers employ content marketing as part of their marketing strategy? Whether you’re a B2B or a B2C marketer, the goal is always to use the best methods to reach the greatest potential target audience – in the most effective way. Today, there can’t be a better way to […]

Writing copy that sticks in your customers’ minds is the holy grail for all marketers. Stand-out copy generates buzz, creates connections, and most importantly – converts. And we’re going to look at four ways to get all those results, no matter your content brief.  Use alliteration Copy is the same as any other form of the […]

It’s every marketer’s dream to have their content go viral, and rightfully so. When your audience is engaged and willing to share your message with others, it means greater brand visibility, more customers and increased sales. But what makes something go viral? Why does some content do better than others? Read on to find out […]

Everyone’s an expert in hindsight. It’s easy to look back at a situation and find the moments where mistakes were made.  When it comes to marketing, there are so many variables to consider – and so many differing opinions that simple mistakes can occur. While a few minor oversights are common in any industry, the […]

Creating content can be a minefield. Sometimes you simply don’t know where to start or what to do. Many complain that the market is saturated in this area, and it’s difficult to find something unique and original to say. However, this can actually be used to your advantage. If you’re short on inspiration or you’re […]

If you had to list the most important thing in developing a good relationship between business and customer, what would it be?  Take a moment to consider the impact that words have on the world. Throughout history– for better or worse, the right words when put together in the right way have changed history.  No […]

In today’s business world, social media is an essential part of any marketing strategy. But the digital world is constantly changing and developing, meaning that it can be difficult to keep on top of the latest trends, shifts and platforms. That’s why carrying out a social media audit every now and then can keep your […]

5 blog hacks for writing a killer title What’s the starting point of writing any great blog? Nailing the title, of course!  It’s all well and good writing a blog that your audience will love to read, but you’ve got to catch their attention first, in order for them to click and want to take […]

If you’re a copywriter, you’ll be familiar with the age-old productivity dilemma. Striking the balance between a good workflow and complete overload is extremely difficult – especially when you’ve got what feels like a never-ending to-do list to complete. And it’s here that procrastination and demotivation can cloud our minds.  As much as we hate […]

Blogs are a fantastic tool for digital marketers and brands in general. They not only give you the chance to add value to your services and show off your brand personality, but they also present an amazing SEO opportunity that can drive real traffic to your site.  A blog post can take anywhere from a […]

Running and maintaining a business takes up every hour of the day. Whether it’s deadlines, unexpected events, or adapting to the everyday workings of a post-COVID world – there’s not much time to sit back and reflect on your brand.  Through no fault of your own, the growth and changes within your company can cause […]

Anyone can string words together to form a sentence – but to authentically and effectively convey a message and create a connection with a reader? That’s something completely different. If you’re curious about what makes a copywriter so great at their job or are looking to develop your own copywriting skills, learn about the essential […]

You wouldn’t start a blog in a dull and aimless way, so why end it like that? You might think that readers never get to the end of your page with full attention anyway – but that’s just defeatist. And also wrong. If your blog is packed full of interesting and engaging content, your ending […]

It’s always fascinating to look back at content marketing trends and fads over the years. Sometimes the dated nature of the materials may make us cringe, but it’s important to never lose sight of how far we’ve come. It can be shocking to observe the changing trends in marketing since the days of door-to-door salespeople, […]

So, you’ve written the perfect blog that’s full of hot takes, essential information, and a fresh perspective that your industry sorely needs. Your ideas have lit a fire inside you. What’s more, you can’t wait to publish this masterpiece, and bask in the adulation and success it’ll surely bring you.  If only life were that […]

Let’s set an all too familiar scene in what we’ll call ‘content brief theatre’… The lights fade in on a frustrated content editor, hunched over a desk with their head in their hands. Their posture resembles the curve of a question mark – it’s as if their very being is asking why they even bothered […]

Podcasting isn’t just for individual creators who want to share their thoughts and knowledge with the world. It’s also an amazing opportunity for brands to showcase their expertise and really engage their customers. It’s a powerful marketing tool that any business can introduce into their marketing strategy. Not convinced? Here are five reasons to start […]

Whether you’re launching a new brand or it’s the first time you’ve come to formally brand your business, tone of voice is going to come into play one way or another. It’s a crucial part of the process and can mean the difference between success and failure for your brand. And it’s harder than you […]

There’s no coming back from a badly-written introduction. If you haven’t grabbed your reader’s attention by the first or second sentence, chances are you’ve already lost them.  So, what’s the purpose of an intro? Isn’t it better to jump straight to the juicy bits and cut the small talk? After all, 55% of readers spend […]

The anxieties of staring at a blank page are very real for copywriters. Even I, as the writer of this blog, naturally began to fret a little about what I’d somehow start to type once I opened up my laptop. But thankfully, there’s now words on this page. I’ve completed what most copywriters would agree […]

Creativity and inspiration cannot be plucked from thin air. As a writer, you have to find the creative spark inside yourself when you sit down at your desk to start typing.  But what if the spark just simply won’t ignite? What if the dreaded writer’s block is stopping you from knowing exactly what you want […]

If you don’t already have an email newsletter set up, go and do it! Email marketing is hands down one of the best ways to engage your audience and build long-lasting relationships with customers, which is vital for business success. But, getting it right can be tricky. Knowing how to write a newsletter people will […]

You’ve made it here to the writefully website, so you’re clearly interested in copywriting in some way or another.  But do you know why top-quality copywriting is so important? Have you asked yourself whether you need a copywriter for your own business?  Let’s explore everything you need to know about what a copywriter is and […]