our journey

see how we’re blossoming…

We’re a small – but mighty team of copy crafters, and creative strategists.

A writer’s playground: delivering dream-big client content that’s rooted in research.

Happy writers = happy clients

As of August 2022, we’ve taken the sandy step and launched writefully in Dubai.

Crafting English and Arabic content for big-shot clients in the UAE is now a reality for us.

We can’t wait for what comes next!

Well, not only does our knowledge span multiple industries, but so do our creative abilities. We’re not just writers, but a collective of poets, artists, crafters and photographers – and our content reflects this creativity and love for learning.

Perhaps more importantly, is the way we work. We provide the flexibility of freelance, the in-depth knowledge of an in-house team and the efficiency of an agency – something of a content marketing triple threat if you ask us.

Freelance In-house Agency writefully
Flexibility  Ability to scale down, but difficulty scaling up No flexibility Long-term contracts limit flexibility Fully flexible packages
Talent Hard to find Hard to find Pool of high quality resources We are a team of experts in their field
Collaborative work Not possible Can brainstorm Can bounce off each other We bounce off and constantly learn from each other
Quality guarantee No No No Yes
Experience Tends to lack marketing knowledge Tends to lack specific marketing knowledge Depends on agency specialty We are specialists in all things content marketing and SEO
Neil is our founder and CEO. When he’s not pursuing his next venture or thinking up ways to delight our customers, you’ll find him running around his two kids!
Head of Copy
Rachael is a tone of voice queen. When she’s not sprinkling her words of wisdom, she’s swimming in the sea, soaking up all those endorphins. Complete with a vintage headscarf, of course.
Head of SEO & Projects
Sveta is a copywriter turned SEO expert. When she’s not trying to make friends with Google, she’s spending her free time salsa dancing or spending time outdoors.
Head of Localisation
Ben is a swiss polyglot mastering his mother tongue, french, as well as German, Italian and English. When he’s not trying to learn Arabic, Russian, and everything related to digitisation, he enjoys a good cigar, a glass of Bordeaux or a game of tennis.
Senior Copywriter
Julie is a writer who sprinkles SEO magic into her content. When she’s not finding typos, she’s enjoying the great outdoors, watching sports or devouring a good book.
Head of Studio Operations
Lucy, aka ‘the process master’ is always on hand to support the team doing great things. When she’s not configuring a new feature Monday.com, she’s finding the best local food spots to feast in!