Writing copy that sticks in your customers’ minds is the holy grail for all marketers. Stand-out copy generates buzz, creates connections, and most importantly – converts. And we’re going to look at four ways to get all those results, no matter your content brief.
Copy is the same as any other form of the written word – it needs to have flow to create a positive experience with the reader. Plus, the way we speak and communicate always has an element of rhythm in it – and the more engaged your reader is, the better your copy is.
For example, take this sentence: ‘the sound of my voice is simply sublime.’
A sequence of sounds like this create flow and rhythm – and the reader will remember it too.
Make your copy relatable
People want to be talked to, not at – especially in today’s ultra-connected world. So your copy needs to speak directly to your reader and prove to them that you understand their pain points, wants and needs.
How do you do that, you ask? It’s all about digging a little deeper. Find an insight, or shared attitude, and put it front and centre in your copy. The result is that your reader will feel understood – and therefore more comfortable and positive towards your brand.
Read your copy out loud
This one’s crucial before hitting publish. As you write your copy, whether it’s a Facebook post, blog or detailed how-to guide, your tone might slip a little. If you’re covering more technical topics or are just really getting into the groove of writing, you might end up sounding a little more formal than originally planned.
But this is where this tip comes in handy. Reading your copy out loud means that you can trial the readability of your piece before it gets to your reader, and will let you get your tone of voice just right.
Remember: the more conversational you can be, the better.
Whether it’s a blog post or site copy, you want your words to sink in. Long sentences just give your reader a chance to switch off – but we want them turned on! So be concise, and don’t bore your reader with super long, complex passages that make it harder to follow the story.
It’s worth highlighting here that you don’t want to be too concise, either. You still need to let your story be felt in your writing – that’s the thing that’ll create a connection with your reader, after all. So be mindful of striking the balance between providing enough detail to paint the picture but not so much as to overwhelm or bore them.
Putting these tips into practice the next time you go to create a post or write a blog will ensure that your copy stands out proudly. And if you need help with doing just that, the team at writefully are here to help. Just drop us a line, or message.