Barriers Direct (Website Copy)

  • At the start of the pandemic, Barriers Direct found themselves busier than ever, as people were looking for products to help them enforce social distancing at events and in buildings. This meant that they required some new product pages that specifically targeted these needs.

  • We looked at emerging keywords that were trending due to the pandemic and what type of content was missing from their site in light of this. This led us to create pages like ‘safe social distancing floor markers.’

  • This page successfully ranked at the top of Google’s first page within weeks of being published as well as ranking for other keywords too. It also drove a great number of organic traffic to the page.

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