Barriers Direct

The challenge

At the start of the pandemic, Barriers Direct found themselves busier than ever, as people were looking for products to help them enforce social distancing at events and in buildings. This meant that they required some new product pages that specifically targeted these needs.
Our approach

We looked at emerging keywords that were trending due to the pandemic and what type of content was missing from their site in light of this. This led us to create pages like ‘safe social distancing floor markers.’
The outcome

This page successfully ranked at the top of Google’s first page within weeks of being published as well as ranking for other keywords too. It also drove a great number of organic traffic to the page.
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Content included in this project

website brand copy

100 to 30,000 words

We assign a writer that matches your brand's tone of voice and you can watch your brand come to life. Whether it’s hard-hitting homepage copy, an SEO tune-up, or an engaging landing page you need, let Writefully craft personalised content for you. Note: the focus of our work is on writing, and not strategic projects (i.e. calls, emails, planning, design, etc). UX and layouts are to be provided by the client.

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