Digital of Things
Digital of Things (also known as DoT) is the leading user research and UX/UI design agency in the UAE.
We were brought on board as blog writers – tasked with producing a variety of high-quality articles for their blog. It was already packed with stellar thought pieces and the latest news in UX goings-on, so we had a lot to live up to.
This was essentially business as usual: to utilise our content writing skills and nail the blog briefs that came our way. The topics ranged from things like ‘how to master UX storytelling’ and ‘the importance of incorporating culture into digital localisation’. As you can see, pretty niche – but nothing that the art of research couldn’t work the trick for.
On top of writing blogs for the Digital of Things website, we were also trusted with creating content for their sister company, UserQ: a remote user research platform built for UXers looking to gain actionable insights on creating super user-friendly digital experiences.
With our work for DOT already going swimmingly, the mission for UserQ’s content creation was simple: keep the quality bar set just as high, if not higher.
The content we created included methodology pages for their various user research tools – and then some accompanying guides that delved a little deeper into how to use these tools like a pro. Writing these guides gave us a chance to apply our most beloved content-writing tactic: explain technical topics in digestible nuggets. Works every time!
We’ve had nothing but super positive feedback about our blogs for DoT. They’ve seamlessly become part of their existing catalogue written by their own in-house team of UX specialists.
With their expertise in human behaviour and knack for creating user-centric digital products, our work with them so far has been oozing with creativity.
Best of all, we’ve formed a strong partnership. With DoT expertise in human behaviour and knack for creating user-centric digital products, our work with them so far has been oozing with creativity.
We’re excited for what’s to come.
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