Better Waste Solutions

Better Waste Solutions were looking to improve their homepage content so that it better represented what they do and what they stand for. And whilst customer usability was the main focus they also wanted to optimise their content in order to get more organic traffic to their site.

We first conducted deep research into the brand and their customers to see what content was missing on their homepage. After that, we workshopped ideas on how best to showcase their USPs. We then did deep-dive SEO keyword research for their homepage to find achievable keywords that would help them rank on Google and bring traffic to their site.

We re-wrote their content with the top keywords we found in our research. Since it was published, Better Waste has seen a dramatic increase in organic keywords ranking on Google.