Content Creation for the Hospitality Sector
The hospitality sector is hands down one of the most hands-on industries out there. From keeping your kitchens stocked and clean to serving your customers, thinking about content isn’t at the top of the priority list, and for good reason. Not to worry, because we’re here to help bring more customers to your door, leaving you to do what you do best.
Whether you’re a cafe wanting to expand your reach or a hotel looking for ways to engage your customers online, our personalised hospitality content packages will get you where you want to go.
Effective content not only reaches your customers but connects with them too. And as customer experience is so important in the hospitality sector, it’s all the more reason why this should also come through in your content strategy. It’s the key to attracting and retaining your customers.
Here’s just a few of the hospitality services we can create content for:
Bed and Breakfasts
Why Your Hospitality Business Needs Imaginative Content Creation
Everything is digital these days, and the hospitality sector is no exception. Long gone are the days of simply walking into the nicest looking restaurant or hotel. Now there’s a whole process of researching, comparing and reading reviews before a customer even steps foot through your doors. Which is why you need a strong hospitality marketing strategy.
And how do you win a customers’ click? With your content! A well thought-out content strategy is the key to grabbing your audience’s attention.
From stand-out websites to thoughtful email campaigns, show off your brand’s personality and connect with your customers, old and new, to really stand out amongst your competitors.
In the hospitality sector, it can be challenging to compete in a saturated market. But the thing that sets you apart is your story – no one has one like yours. And using impactful storytelling, you can create a website for your cafe, hotel blog, or even a catering brochure to showcase your unique brand and story.
People buy from what (and where) they know, so establishing a relationship with your customers is absolutely essential. From blogs and emails to smaller details like your company description on Google, content lets your audience get to know your brand. And once they know you, they’ll love you!
Alongside developing that all-important relationship with your customers, a successful marketing strategy is one that brings in new customers too. With carefully optimised SEO content and meticulously researched keywords, we can expand your brand’s reach online and connect you with the people searching for your services.
How Writefully Can Help Your Hospitality Business Content Strategy
We know you’ve got enough on your plate without worrying about creating content and staying up to date with the latest marketing trends. That’s why we’ll do all that for you, combining our industry expertise and creativity to take your hospitality marketing plan to the next level.
Whatever you need, from impactful email newsletters to an About Us page with a personal touch, we’re ready for anything. Our expert team of writers have extensive experience writing for the hospitality sector and will find the people searching for your service and connect you with them through carefully curated content.
Here are some areas to think about to give your content a much-needed boost:
When it comes to hotel or restaurant marketing, your website is often the first impression a potential customer gets of your hospitality services. We understand how important that is and will work with you to express who you are as a brand, leave an impression that lasts, and hopefully lead to a booking! From blogs and web copy to a stellar contact page, we’ll help you to tell your story.
Your social media presence is your opportunity to show off the best of your business. Whether you’ve got breathtaking views or Instagrammable dishes, we’ll help you spotlight your brand, and grab the attention of your audience with engaging copy and relevant hashtags.
Keep your audience in the loop with exclusive offers and updates that keeps your brand fresh in their inbox and mind with a creative email newsletter.
To reach new customers and drive traffic to your website, you need SEO for restaurants, hotels and more. Luckily, it’s one of our strong suits. We’ll help your page climb the ranks of Google with specifically targeted keywords and curated content, so it lands on the screens of the people searching for you.