Content Creation for E-Commerce Retailers
The world of e-commerce is a highly competitive space where it’s hard to stand out. But with thoughtful, impactful content that’s true to your brand and friendly to Google, we can cut through the noise and reach the people searching for your products. Whether you sell beauty products or homeware essentials, we’ll help you create content that connects, and most importantly, converts.
We can create unique content for e-commerce retailers that shows off your brand and products whilst building long-term relationships with your customers, both old and new. From blogs to product descriptions, each part of your site is an opportunity to connect with your users (and reach new ones!) With Writefully content, you can do just that, as well as increase traffic, and customer retention, to your site.
Here are just a few of the e-commerce industries we specialise in:
Arts and Crafts
Why Your E-Commerce Business Needs Exceptional Content Creation
As an e-commerce retailer, you know better than anyone how important the internet is in today’s business world. And with so many ways to consume content online, there’s a lot of ground to cover. This is where content comes in to give you an extra edge over your competitors.
Smart, targeted content that solves your users’ problems and gives them the information they need is what will set you apart as an online retailer. But in order to do this, your content needs to strike the delicate balance between reflecting your brand and ranking well on Google.
You know your stuff, so let’s get the rest of the world on the same page. Content on your blog allows you to show off your expertise in your field and provide advice and tips to your readers.
Building trust with your customers is possibly the most crucial aspect of any marketing strategy. By letting your audience get to know you, they can develop an authentic connection with your brand. This won’t just make them more likely to buy from you, but trusting you means they’ll come back too!
Content lets you build trust with your customers, whether it’s with shareable social media content that brightens their day or informative e-commerce blog posts that solves their problems.
We’ll maximise your brand’s effectiveness with a personalised content strategy that gets your site to the screens of your target audience without compromising your unique voice and brand identity. We’ll do this with tailor-made content that shows off your expertise as well as your products.
Having stand-out content is one thing, but having it found on Google is what makes the difference when it comes to driving traffic to your site. The wonders of SEO enable us to connect you to a wider audience, and gain Google’s trust too.
Content is a great way to cut down the amount of time you spend explaining the same things about your brand over and over to potential customers. It’s an opportunity to wow them with content that saves you both time and energy. We can help you get there, whether it’s with in-depth blogs that answer commonly asked questions, or guides covering your company’s product offerings.
How Writefully Can Help Your E-Commerce Content Strategy
We know you’ve got enough on your plate being a web retailer. Between logistics, maintaining your website and packing orders, content can often feel like an extra burden. We’re happy to carry that for you at Writefully and bridge the gap between your brand and your potential customers.
Whether you’re after email newsletters, SEO content or social media copy, we’ll seamlessly blend your brand identity with our creative expertise to not only meet your customers’ needs, but delight them.
With a package at Writefully, you’ll have an expert writer specifically matched to your industry and business needs who will put in the time behind the scenes to pinpoint exactly what your audience needs.
Here are some of the areas where we can give your website or e-commerce blog a boost:
For an e-commerce business, your website is the centre of your company, and deserves your attention. This means that your tone of voice should be consistent across every page, even down to the product descriptions. Our talented team will review your site and make any tweaks needed to take your website to the next level.
Social media is essential for any e-commerce business. It’s an opportunity to connect with your audience, answer any queries and personalise your brand. People want to buy from people, and social media is your chance to add some value to your brand. From behind the scenes footage to unique insights about your products, getting online has never been more important.
Email newsletters are a vital communication tool to really tailor your customers’ experience and boost conversions. Send your audience personalised offers and new product updates that’ll keep your brand fresh in their minds.
For e-commerce businesses especially, SEO can be your best friend. It’ll nab you new customers and expand your reach so that your products land on the screens of the people who are searching for it. Whether it’s your product descriptions or SEO-led blogs, we’ll connect your site to the right people.