Like construction, good content needs to be carefully planned, built on a strong foundation and have the ability to adapt to the unforeseen.
When you’re dealing with yet another project delay and calculating a new job based on the rising cost of your materials, the last thing you want is to add effective content creation to your growing list of tasks.
We understand that your job is difficult enough as it is. So, whether it’s updating your website, creating articles on construction, or any other in-depth promotional materials, let Writefully take care of your content needs and build long-term recognition for your brand.
Here are just a few of the construction industry fields we specialise in:
Real Estate Construction
Residential Construction Services
Building Surveyor Services
Make Online Content the Digital Structure You Build Brand Awareness on
More ways to consume content means more opportunities to connect with people who are actively searching for your services.
Marketing can appear overwhelming at times, and if you’re not familiar with its infrastructure, your audience may never spot you in an already competitive landscape.
Smart, creative and well-researched content that fulfils a need within your reader, builds new clients and sets you apart from the competition.
A consistent brand identity is key in making construction company websites or creating a content plan for construction management solutions. Think of brand new content as a blueprint to develop new business and content optimisation as a renovation or reconstruction of your current content.
You know you’re an expert in your field, but the rest of the world doesn’t. By showcasing your knowledge through articles on construction, you’ll be able to establish yourself as a thought leader in your field.
To build trust, you need to reach and connect with your audience through your content. Look at it this way – the more resources you put into your content, the more profitable you make your brand.
Clients are more likely to go somewhere reputable. And you can build that relationship with them through us, whether it’s a stand-out ‘About Us’ page, engaging weekly construction newsletters or an up-to-date blog packed with helpful information.
With a personalised and well thought out content plan, you’ll be connecting with the RIGHT audience. And when your blogs and landing pages are crafted with them in mind, it’ll make each connection all the more meaningful.
One of the most important parts of your content strategy is getting found on Google. Having amazing content is only beneficial if you get it to the people who are actively searching for it.
How do you climb the search engine rankings? By creating content that answers the audience’s questions. Construction company websites that fulfil a customer’s need can cultivate and develop that relationship further through well-written articles about construction that serve a purpose.
How Writefully Can Help Your Construction Business Content Strategy
Balancing your everyday business tasks while creating impactful content is a full-time job. But, as you know, not dedicating your full attention to a development plan, content or otherwise, spells trouble.
So let us do the hard work for you!
It doesn’t matter what the best avenue of content for your business is; we understand how much your business matters to you and how continual content maintenance keeps your construction company on brand.
This is why we match your specialities to one of our dedicated writers, who’ll research the kind of topics that clients are actively searching for, ensuring that your content strategy package is personalised, well-planned and perfect for your needs.
Here are some other considerations when it comes to giving your content a much-needed boost:
Construction company websites should reflect the abilities of your construction business. So we’ll carefully assess your website content and make sure that it’s on brand and has a consistent tone of voice.
From construction industry content to creating up-to-date blog posts, we create a solid foundation to make your website exceed all of your clients’ needs.
Building a strong social media presence is essential for any business. It’s how your audience really gets to know you and develops a relationship with your brand. So impeccable micro-copy and relevant hashtags are a necessity in keeping your business relevant and in the public eye.
Keep your audience engaged and up to date with construction news information. Make them feel valued and in the loop with all of the latest advancements in your industry, or encourage new recruits with content on careers in construction.
Making your website search-friendly on Google is crucial for growing your audience. Our team of experts will get you ranking, whether it’s with research and recommendations, or tweaks to your content. We match your content to the people who need it.