In the health and beauty industry, word of mouth, both on and offline, is precious. Plus, recommendations amongst online communities, whether it’s TikTok or Reddit, can wield some pretty hefty buying power. Great products have the potential to really make a difference in your customers’ lives. Whether it’s a cream that clears up their blemishes or supplements that restore their hair growth, we don’t have to explain how important your brand is to customers. So, how do you focus on creating the best health and beauty products and connecting with the people who want them?
That’s where we come in!
Whether you’re a beauty expert selling your own line of makeup to a start-up selling holistic wellness products, we’ll create bespoke content that’s in line with your unique brand voice. Reaching your audience through content is essential for your company’s success because it establishes a relationship with them and gets your brand’s message out there.
The best health and beauty content strikes the right balance between showcasing your products and creating a sense of community amongst your audience. And when your customers feel valued and cared about, they won’t just buy, but return too.
Here’s just a few of the areas of Health and Beauty that we can create content for:
Why Your Health and Beauty Brand Needs Personalised Content Creation
You know how important it is that your audience feels connected to you; it’s just the way the industry is. So why not cultivate that connection through thoughtful content that shows your audience who you really are. And it’s not as simple as just having a brand personality; it’s consistently proving it across channels, showing what and who you stand for.
We’re experts at nailing the tone of voice and brand personality across multiple channels and mediums, whether it’s with a beauty blog showing off how much of a beauty expert you are to shareable social media designs and captions. We’ll produce content that stays true to your brand.
Personality wins every time in the health and beauty space. And this doesn’t mean being the loudest or most colourful in the room. It’s about communicating your brand in an authentic way that attracts your target audience. So whether you have more of a holistic vibe or are all about the glamour, getting personal is the key to getting those sales.
Because health and beauty products are so personal, it’s inevitable that they’ll create emotional bonds between customer and company. After all, wouldn’t you feel connected to a skincare product that cleared up your hyperpigmentation after trying dozens of other products to no avail? Community is important, so be sure to create one through your content.
As well as creating a community, effective content also expands one. With clever content techniques like SEO, we can spread the love and bring more eyes to your brand, and more clicks to your site.
Retaining your customers is a key aspect of any successful health or beauty marketing campaign. And while health and beauty products are used in a cyclical way, it doesn’t mean that you don’t need to put effort into convincing your customers to come back. You have to give your audience a reason to return to your brand, and that’s done through – you guessed it – good content!
How Writefully can help your Health and Beauty Brand’s Content Strategy
Running a successful health and beauty brand is a balancing act, and we’re here to help steady you by taking care of all things content. We’ll keep ahead of the latest trends and pen personal copy that lets your voice shine through.
Whether you need engaging posts for your beauty blog or an email newsletter letting your customers know about the latest deals, we can support your health and beauty marketing plan. We’ll match you to a writer who’s well versed in your industry and has a passion for your products. Our thoughtfully written content will delight your customers, as well as Google, and get your website to the people searching for it.
Here are some areas where we can give your content a boost:
We’ll revamp your website so that it not only looks and sounds great, but reaches more people too. From a stellar home page to product descriptions oozing with personality, we’ll help you leave the best first impression on your audience, as well as make your website easy to navigate and use, facilitating those all-important sales.
Social media is essential for a health and beauty brand, and is a fantastic opportunity to drive traffic to your site. Connect to your audience and build a community with engaging posts and interactions with the people buying your products. We’ll take care of the hashtags and captions to showcase the best of your brand.
A great email newsletter adds value to your products and customer service, and keeps your audience in the know about your business. It’s a great way to personalise the experience your customers have with you too, from birthday discounts to exclusive product recommendations. We’ll craft messages that connect with your readers.
SEO can sometimes feel like a foreign language, but you’re in luck, because we’re fluent. We’ll take care of the technical stuff that makes all the difference to your business by finding potential customers and connecting them with your website and content, expanding your brand’s reach and getting those all-important clicks.