Content creation for
health and beauty

In the health and beauty industry, word of mouth, both on and offline, is precious. Plus, recommendations amongst online communities, whether it’s TikTok or Reddit, can wield some pretty hefty buying power.

Great products have the potential to really make a difference in your customers’ lives. Whether it’s a cream that clears up their blemishes or supplements that restore their hair growth, we don’t have to explain how important your brand is to customers.

So, how do you focus on creating the best health and beauty products and connecting with the people who want them?

That’s where writefully comes in.

Whether you’re a beauty expert selling your own line of makeup to a start-up selling holistic wellness products, we’ll create bespoke content that’s in line with your unique brand voice. Reaching your audience through content is essential for your company’s success because it establishes a relationship with them and gets your brand’s message out there.

The best health and beauty content strikes the right balance between showcasing your products and creating a sense of community amongst your audience. And when your customers feel valued and cared about, they won’t just buy, but return too.

here’s just a few of the areas of health and beauty that we can create content for:


  • makeup
  • skincare
  • personal care
  • wellness
  • hair care
  • medicine

why your health and beauty brand needs personalised content creation


You know how important it is that your audience feels connected to you – it’s just the way the industry is. So why not cultivate that connection through thoughtful content that shows your audience who you really are?

And it’s not as simple as just having a brand personality…it’s consistently proving it across channels, showing what and who you stand for.

We’re experts at nailing the tone of voice and brand personality across multiple channels and mediums – whether it’s with a beauty blog showing off how much of a beauty expert you are to shareable social media designs and captions.

We’ll produce content that stays true to your brand.

how writefully can help your health and beauty brand’s content strategy


Running a successful health and beauty brand is a balancing act, and we’re here to help steady you by taking care of all things content.

We’ll keep ahead of the latest trends and pen personal copy that lets your voice shine through.

Whether you need engaging posts for your beauty blog or an email newsletter letting your customers know about the latest deals, we can support your health and beauty marketing plan.

We’ll match you to a writer who’s well versed in your industry and has a passion for your products.

Our thoughtfully written content will delight your customers, as well as Google, and get your website to the people searching for it.

here are some areas where we can give your content a boost:


Your Recommended health and beauty Bundle

Hear from our happy customers

  • [re Customer success stories] Very nice presentation of their feedback. Thank you.

    Laurence Hodgens
    Hodgens Global
  • This is great! Thank you very much for the blog – the tone of voice is perfect!

    Cinzia Marshe
    Church house conference centre
  • The content was great! I only made one change but the rest was exactly what I was after!

    Brooke Cowling
    UserQ
  • Just wanted to say thanks for a great tone of voice workshop, great to be working with you

    Jesse Boyce
    Outlier Ventures
  • We will sure work with you again: the blog posts were really nicely written

    Keltoum Dumonceau
    Bayt Kalthoum Home
  • Excellent content partner – definitely recommend! Sveta and Neil have been a huge support to Global Lingo with our global digital content needs over the past 12 months. Helping not only with content creation but also ensuring SEO effectiveness.

    Global Lingo