Content Creation for Accountants and Financial Professionals
The accounting and finance industry, whether you’re a small business or one of the larger accounting firms, is one that’s highly specialised and technical. We understand the importance of this, which is why your content should reflect that same level of professionalism and quality.
From accounting blogs that need technically-minded, expert posts to growing your audience on social media, we’ll combine technical know-how with your brand’s identity through our content. We’ll keep your tone of voice consistent across all of your communications and establish your brand as a thought leader in your field.
Here are some of the accounting and finance areas that we specialise in:
Auditing and Taxation
Why Accounting Firms Need Outstanding Content Creation
Because of the sensitive nature of money and investments, your clients need to trust you in the accounting and finance world. And building trust comes from your audience getting to know your brand and having a connection with it. Once they feel familiar with you, they’re more likely to trust, and therefore do business with you.
The way to reach, connect with and wow your audience in an online world is through content. Well-researched, specific and authoritative content shows your audience that you not only know your stuff but assures them that you can be trusted with their finances too.
Expertise and technical know-how is currency in the financial fields, so it should also take centre stage when you approach financial marketing. Use content to show off your industrial expertise, whether you’re an accountant with a killer accounting blog or a building society posting video content to educate your audience.
We’ve already covered how crucial trust is in the accounting and finance industry, and you know that better than anyone else. You can intentionally use your content to help foster those all-important connections and relationships with your audience. And when people feel valued and understood, they’ll choose you time and time again.
We understand that the majority of your clients come on board for an extended period, as the financial needs of businesses and individuals are constant and ever-changing. This is why you need a content strategy that works towards developing a long term relationship with your clients and really nurtures their business.
As well as supporting and meeting the needs of your current clients, content has the ability to bring in more business by spreading your brand’s message across the internet. Google-friendly content helps your business grow by reaching the exact people looking for your services.
How Writefully Can Help Your Financial Marketing Strategy
We can support your business and drive new traffic to your website with a tailor-made content package that achieves the objectives of your financial marketing strategy. Our expert writers will seamlessly combine engaging content with financial knowledge to deliver impactful results for your business.
From accounting blog posts to email marketing campaigns to advertise your new services or products, our content will cultivate real connections with your clients.
You don’t need to sacrifice technical accuracy for creative concepts at Writefully, as your writer will be well versed in the accounting and finance industry. They’ll bring the creative flair your content needs whilst keeping it accurate and consistent.
Here are some of the areas we can create content in:
In a modern world, your website is not just the window into your business’ world, but a source of information that makes or breaks the decision to use your services or not. It’s a great opportunity to showcase your brand and services and give your audience a reason to book that appointment. We can optimise your website and the content on it to help your audience get there.
Whilst you might not think of social media as a useful tool for financial or accounting firms at first, it’s a great chance to connect with your audience. From informative videos breaking down often confusing financial jargon to providing a place to answer questions from your audience, you can use social media to reach new people and build your brand’s identity. And we can create the content to help you do just that.
From personalised reminders to offers for new financial services, you can use email newsletters to add value to your client’s experience with you. We’ll craft imaginative and impactful newsletters to
If you want to reach more people online, then SEO is an essential part of any financial marketing strategy. We offer a range of SEO services to get your existing content to new people or can create new blogs to get you ranking.